I Help Corporate Professionals Build Personal Brands That Get Paid
Not by teaching you to be an influencer. By teaching you to think like the brands you want to work with.
The Corporate Years
I spent four years in corporate strategy, negotiating million-dollar budgets and sitting in boardrooms with executives who made decisions based on data, not feelings.
I was good at it. I got promoted. I had the title, the salary, the "success."
But I was also bored out of my mind.
Every Monday felt the same. Every budget deck felt pointless. Every meeting felt like it could have been an email.
I kept thinking: "Is this it? Is this what I worked this hard for?"
The Turning Point
I went to Dartmouth for my MBA, thinking a better credential would make the work feel more meaningful.
It didn't.
What did change everything was joining Precious Cargo Agency—a talent management firm where I negotiated brand partnerships for world-class creators.
Suddenly, I was using the same corporate skills (negotiation, stakeholder management, strategic positioning) but in a completely different context.
And I realized: The skills I learned in corporate weren't the problem. The context was.
What I Do Now
Over the next few years, I negotiated over 250 brand deals. I saw what made brands say yes. I saw what made them pay premium rates. And I saw the creators who undervalued themselves lose opportunities to people with half their talent.
Now I help people like you—corporate professionals who are bored, burnt out, and ready for something different—build personal brands that actually make money.
Not by teaching you to be "relatable" or "go viral."
By teaching you to think strategically, position confidently, and execute professionally.
Because you already know how to do hard things.
You just need to redirect that energy toward building something that's yours.
How I'm Different
Audit your results with the agency. If you are ready to bridge the gap between content and commerce, let’s map out your path forward.
I Don't Teach "Personal Branding" Fluff
I teach business strategy applied to personal brands. Content architecture. Pricing engines. Narrative arcs. Strategic positioning.
This isn't about finding your passion. It's about building a business.
I've Negotiated From Both Sides
I've worked in corporate. I've negotiated brand deals. I know what companies look for and what creators undervalue.
That dual perspective is what makes my coaching different.
I Value Your Time
You're busy. You don't have 6 months to "find yourself."
My frameworks are designed for execution, not exploration. We work fast, we work strategically, and we get results.
Education & Experience
MBA, Dartmouth College
Tuck School of Business
Brand Partnership Strategist, Precious Cargo Agency
Negotiated 250+ brand deals with world-class talent
Corporate Strategy Background
4 years negotiating million-dollar budgets in corporate environments
Coaching Track Record
30+ clients coached, with outcomes including brand deals, monetization strategies, and business pivots
Let's Build Your Exit Strategy
You don't have to stay in the golden handcuffs. You don't have to keep building someone else's vision.
If you're ready to build something that's actually yours, I can help.